CBC’s Smart Shift Web site: What’s the deal with IBM?
Cross-Promotion A screenshot from CBC’s Smart Shift Web site, sponsored by IBM. This story in the site’s "Case Studies" section, "A smart new travel companion," which has no byline, profiles IBM’s implementation of an iPhone application for Air Canada. The article, styled like a CBC news story, lists the features of the new application, and its subhead reads: "Success! The new app takes off."
CBC News’s new Web site, called Smart Shift: Conversations for Change is clearly labeled as “presented by IBM.” But what does the century-old US$109 billion business consulting firm get out of this partnership with Canada’s national public news source? And what do CBC.ca readers receive in the end? More >> 
The Fall of Greg Craig | 09.11.19
Massimo Calabresi and Michael Weisskopf, Time Obama turned to Craig to roll back Bush-era policies in the war on terrorism. But by September, Craig had been sidelined by pragmatists. More >>
Stephen Harper and the politics of suspicion | 09.11.19
Don Newman, CBC News Parliament used to work because of majority governments but also because MPs made it function. That is not the case today. The fraying was not—it might surprise some I’m sure—the fault of the Bloc Québécois. Rather it came from the Reform party led by Preston Manning. More >>
The Wisdom of Crowds | 09.11.23
Crowdsourcing was the New Coke; JavaScript’s sloooow in Firefox; Overrated minds on display; Sarah Palin’s real threat; AND: Wait, wait... More >>
Created: 05.12.04 